The good, the bad and the ugly of crowd sourced video production. This blog concerns itself with freelance video creation and how it is changing the advertising world. The established advertising agencies call us…consumer generated content. In the evening at the watering hole, they call us their worst nightmare.
My name is Jared Cicon, (pronounced: sigh-sin). I’m a married father of four children, I live in a quiet suburb about 20 minutes east of Los Angeles. In 2004, I was given my first computer (by my sister-in-law Pia) to help me finish some Junior College homework. By the Spring of 2006 I’d transitioned from a 17 career as a freelance wedding photographer into a full time commercial video production career. Since then I’ve produced several local, regional and national (TV) and internet video commercials.
With each passing day/year, free-lance creatives gain increased access to midlevel and major brands, providing opportunity to get their work viewed, purchased and utilized on the national branding stage. These opportunities come in the form of crowd-sourcing portals like PopTent, Tongal, Zooppa, MOFILM, and others. These sites offer branding assignments, (kind of like an open casting call for actors), where we freelance producers are given the chance to wow the brand.
Never before in the history of professional advertising has such access been available, bringing with it legitimate opportunities to create content for brands. Besides trying to build my own career as the Video Contest King, I’d like to help you become the best creative/producer you can be. My regualar current production calendar consists of about 50% of speculative (contest) work. Here in the new millennium of advertising it is an awesome Wild West of creative ideas. Technology has made the tools of creation accessible to just about anyone with the desire to learn them and what has resulted is a base war of ideas. May the best (wo)man remain standing.
If you like, subscribe to the blog. When the opportunity presents itself, leave a comment. Hey, it’s free. Or, you may email me with questions about my services as a production consultant. I’d like to know what project you’re working on and if you’d like some detailed feedback/advice, the Video Contest King is poised and ready to be your production partner.
Cheers and Good luck,
Jared Cicon (aka The Video Contest King)