Hear ye, humble subjects of the Video Contest Kingdom,
The eleventh hour has come and gone. The finalists for the 2011-2012 CTSB have been selected. If Doritos hasn’t notified you by now, you should probably stop waiting by the phone and move on to greener fields. The alfalfa in this one has been well trodden under foot,… several times over.
I offer this information as a service to fellow freelance creatives of the Kingdom. Sort of like an early Christmas present. I do it because although, initially, the news may sting, it is better to invest only the required time and emotion on any given contest. For the CTSB, that time is fulfilled. I’d rather see the 3,000 or so CTSB runners up (myself included), move on through the holidays without the incumbrance of CTSB expectation. Though at first it may not seem so, there is a benefit to the clarity we can gain as we enjoy this very important holiday season with those that matter most, our friends, family and loved ones.
WHY THE VCK CONSIDERS THE COCK CROWED:
The year I was a finalist, I was notified on December 17th. There were tons of paperwork to fill out and agreements to sign, documents to get notarized, etc. etc.. My spot required no ‘changes’ as dictated by Doritos. I was the only actor, writer, editor, owner of all content, a true one-man-show. December 17th was sufficient time for me to get my ducks in a row where the CTSB peeps were concerned. Where spots have multiple actors/owners-of-content/VO/etc., Doritos has learned the sooner they get documentation back, the better. When you add in that Doritos often has producers re-edit and change things before the brand is 100% comfortable with the spot,…I would imagine the notification date could happen even much earlier than December 17th. So here with only four business days left before Christmas, I am calling the race.
My goal is simple. It is a gesture to help unclutter the minds and expectations of the all but 5 creators who submitted to the CTSB contest. I would much prefer my peers in freelance video production to have the soonest opportunity possible to get past this nail-biting segment of the CTSB contest, freeing up time and attention better spent on other projects and career advancing goals.
When next year comes around, if Doritos is still running the CTSB, and if my production schedule allows it, I’ll once again submit to the contest and hope for the best, but I always prefer to know as soon as possible when I am out of contention in any given contest and it is why I’m posting this royal proclamation in the Video Contest Kingdom today.
TO THE FIVE FINALISTS:
Whoever and wherever you are, His Highness congratulates you. I know exactly what you are feeling right now and it is awesome. You are going to reap rewards, some of which you may only have heretofore dreamed of. From the perspective of a past finalist, His Highness would like to offer some caution, and a few tidbits of wisdom to the CTSB select.
You are about to be sent off on likely the most time-consuming, passionate, stressful, amazing, sleep-depriving odyssey of your lives. You will find yourselves asking the types of favors you are not used to asking. You will find yourself straining relationships with acquaintances who may not share the same passion as yourselves (or at least not to the same extent as you do). You should try your best to set time limits for internet stumping and stick to a schedule for yourself and your campaigners, doing your honest best to stay within those limitations. It is a long campaign journey, and it will change you. Be prepared for that.
Failing to take inventory of, and plan for the awesome journey in front of you will likely result in unintended pitfalls and consequences in relationships between yourself, friends and family, and those you love. Be aware of how your campaigning can greatly (and potentially negatively) effect your ‘regular job’ and the other responsibilities in your life which you will be required to ignore (to a greater or lesser extent).
By all means, do what you can to make yourself most visible on the Doritos social networking radar, since that is what will increase your chance of prevailing, (or so they say), but in the end, remember……when the dust settles, even if you are fortunate enough to score Superbowl play during the big game, soon thereafter, life in February 2012 will return pretty much to the way it was in early December 2011. You however, will be left to appraise the aftermath of your odyssey. And if you aren’t lucky enough to have your spot air during the game itself, you will reflect on the efforts you made over the previous month, and justify wether or not the efforts were worth the prize.
I really hope my perspective is appreciated here. I’d prefer not to be misunderstood. I am not trying to throw a wet towel on the party. I am being a realist. I am coming from the perspective of having been a finalist and experiencing first hand what it does to your life and the residual fallout to all of those around you. In the end, I think only those who have done what a ‘finalist’ does, and felt what a ‘finalist’ feels, can fully understand the things I’m sharing here in this paragraph. If you have never been a finalist in the CTSB, I don’t blame you for rolling your eyes. But I would bet that even CTSB immortals like the Herbert Brothers, who not only won the contest, but reaped the $1,000,000.00 brass-ring-top-prize bonus, would share that much of what I offer is frank and honest. Who knows, maybe Joe Herbert (brain behind the Herbert Brothers), will offer his two cents here at the VCK, and provide additional perspective, the likes of which only he could offer, considering their own very unique CTSB odyssey.
The King is very excited to see which spots made it to the top five. I wish I had more time to watch all of the videos submitted to the gallery, but there were just too many. I took in a little over a thousand or so. It would be very cool if I ended up being right about a few of them relative to my top ten picks below. Yes, I made a few changes in the list from when I rated them a few blog posts ago, and I know I haven’t seen all of the submissions to the gallery, so I hardly claim this to be a definitive representation of the entire gallery, but if the ones I viewed, do in fact represent the best of the crop, I would not be the least bit surprised if 2 or 3 or more of these picks ended up being in the final five.
Good Luck to you all and remember the sage advice offered by His Highness should you be chosen as a CTSB finalist.
VCK TOP 10 PICKS for the CTSB 2011-2012:
Taze The Flavor V-3
Bird Of Prey
The Doritos Proposal
Man’s Best Friend
She’s The One
My Friend Archie
Don’t Cry For Me
Magic Pitchy Catch
NOTE: As the weeks progress and as more quality videos come to the attention of The VCK, this list will occasionally change. There are currently 13 videos, which will eventually shorten to ‘ten’, after careful consideration is given to the matter. For now, enjoy all thirteen. They are all awesome videos. Special thanks to Matt Pulliam for his time/help in the matter.