The VCK Rates Your Doritos Submission


As a past finalist in the Doritos Crash The Superbowl contest, I saw a lot, heard a lot, and learned a lot……about the Doritos brand. That first year of the contest it was heady times. Going to Miami with the other four finalists was a memory I’ll never forget. No brand had ever done what Doritos was about to do, and the advertising world was riveted. I can’t tell you how many calls I fielded from reporters/news-outlets requesting interviews/scoops. I was interviewed by MSN, the WALLSTREET JOURNAL (among many others), heck even Charles Gibson (World News Tonight) sent out a crew to my house and did a story on little old VCK. I am not a big fan of Keith Olberman, so it was a little awkward when I found out he dug my commercial and featured it on his program. Frankly, I think he should have stuck to sports broadcasting. I digress. I can remember one day when, for 6 hours, then president George Bush and yours truly shared Yahoo’s News main landing page. Like I said, heady times.

Throughout the CTSB experience I made sure to gather as much information as I could about the process. Information I could refer back to at later times when such information might benefit the VCK blog……or….a post dedicated to providing reviews and ratings for VCK readers. A method of providing peer input relative to the CTSB submissions and their creators. That brings us to the topic of this blog.

If you have a horse in the Doritos Race. I will gladly size her up. I will give you a VCK rating for your video and place you on the VCK leader board. I may or may not provide substantiation for my rating, and I rarely will give you a ‘pat on the back’ for your work. If you’re lucky I’ll let you know of things you could do to improve your creative/storytelling, but minimally you will know how the VCK thinks your work stacks up against your peers through your rating.

Your rating will fall within the range of 1.00 – 100.00. When I rate your video, I’ll be applying what I know about branding, creating the “:30 spot”, and what I think Doritos will be looking for when they review your spot.

So if you’d like to get ranked on the VCK, submit a link to your video in the comments section. One bit of criteria I have is that you must be a creative, director, producer or actor involved in the project. I will not provide a rating 3rd for party requests.

To get things started I will use my winning submission from 2007 as a guide for content to be judged.

CTSB 2011-2012 LEADER BOARD:
A Chip Lover’s Dream (2007 reference video) – 90.75
Taze The Flavor V-3 – 88.50
The Doritos Proposal – 83.30
Man’s Best Friend – 83.10
She’s The One – 81.50
Joined at the Chip  – 81.39
My Friend Archie – 80.79
Don’t Cry For Me – 80.47
The Tantrum – 79.84
…and I trusted you… – 79.84
Brainstorming – 79.62
Free Sample – 79.48
Real Vampires Don’t……. – 79.40
Bird Of Prey – 79.20
Burglar Interception – 79.10
Serious Problem – 78.83
Chewy’s Intervention – 78.27
The Lover’s Quarrel – 78.15
Hunger Game V2 – 77.92
Hunger Game – 77.53
The Danger Button – 76.85
No Big Deal – 75.28
Catch 22 – 75.22
NoDorito 2 – 74.72
The Plumber – 74.62
New Pet – 74.57
Oh Man, Oh Man, Oh Man – 74.42
Mr. Excitable – 74.41
Make Your Own – 74.39
Tasty As Charged – 74.37
Anniversary – 74.36
Hipster Kids – 74.25
Dothedoritos – 74.20
Secret Word – 74.15
First Word – 74.12
Bearded Chick – 74.10
Don’t Eat The Doritos – 73.62
Keep Your Chompers – 73.58
Mouth’s Best Friend (2nd version) – 73.56
The Elevator – 73.54
Jurassic Karma – 73.52
Doritos In Space – 72.14
Piñata – 69.85
Doritos For Bait – 69.45
Show and Tell – 69.12
Rise and Shine – 68.70
Doritos – Tell Me a Story 2 – 68.50
Join The Family – 67.45
Todd – 67.20
Birthday Miracle – 66.62
Crazy-Good – 66.57
Maybe Next Year – 66.30
Pumping Iron – 66.20
Got Em!!! – 65.10
Babydoll – 64.75
Not Gonna Happen Darling – 64.62
Broken Cape – 64.59
Capture The Bag – 64.54
Free The Ritos – 64.50
Stay Classy – 64.35
Super Cheesy – 62.33
Bad Karma – 62.15
Second Is The Best – 62.00
Sticky Fingers – 60.61
Day Dreaming – 60.52
One Hot Nacho – 60.38
Doritos Wizard – 60.35
Doritos Paradise – 60.28
More Of These – 60.25
Surprisingly Big Taste – 60.20
The Transformation – 60.15
The Pocket Dial – 59.80
The Hundred Crunch Challenge – 59.23
Priorities – 59.15
Stranded – 59.00
Take Seven – 58.62
Violence Free – 57.50
Pocket Squares – 56.00
Kickin’ It – 53.45
Doritos Addiction – 49.95
Any Dorito – 49.15
Doritos The Savior – 47.50
Doritos High -47.22
Virtual Romance – 47.00
The Love Triangle –  46.71
Sorority Girls – 46.52
Dori’s Toes or Doritos – 46.37
Sibling Standoff – 46.25
Wanna See My Doritos? – 46.00
Wanna See Andy’s Doritos? – 45.99
Speedy Torpedo – 45.00
Doritos Safety Testing – 42.50

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315 responses to “The VCK Rates Your Doritos Submission

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