When I shoot scripts more complex in nature I usually prefer someone around as my extra eyes and ears to make sure I am not messing up. For this I have occasionally hired Dave Sego as my 1st AD. We first worked together on my Body Glove commercial in a project with a budget that could pay him closer to what he is truly worth. Subsequently he has also worked for less pay on jobs for me and I am always glad to have him on the set when he is available. He has worked in the industry here in Los Angeles for years and is worth every penny when I have him as part of the production team.
Today he sent me this YouTube video suggesting it would be the kind of content and story that is right up the VCK alley. He was right.
This video is awesome!!!
It was written and directed by Daniel Cox. Check out the story behind this freelance creative and the buzz he is making for himself relative to this spec. commercial he created as a PSA for Sussex Safer Roads Partnership in the UK. You can read more about him and the commercial at The Inspiration Room.
Daniel Cox is no newcomer to advertising and yes he is more ‘professional’ than the average entry level freelance creative. Still, he created this commercial on spec. with no guarantees it would be picked up by the client. The commercial, the story behind the commercial, and it’s contributing example to the continuing evolution of freelance advertising is just the kind of thing that the VCK gets excited about. Thanks to Dave Sego for sharing this with the VCK.