Hello Minions of the kingdom, are you as sick and tired as I am of seeing this pop-up banner flash across your email pane? Whew, talk about wearing out a welcome. I wonder what the fallout will be when one of these high profile contest’s decide to execute a year long voting period instead of just a month……………I wonder how that will fly. Wait, better yet…..how about a life long campaign period. Yeah, that’ll work: At birth you are assigned the brand to which you will dedicate your life.
A blog post for another day.
In a few short weeks I’ll be able to put the Doritos back in the cupboard until next year, (figuratively speaking of course, since I actually love them and eat way too many), but for now the climax we’ve all anticipated is fast approaching. Here are the numbers with just 2 days left in the campaign.
Total number of VIEWS for all six finalists between:
January 05, 2010 and – January 29, 2010 9:00AM
Snack Attack Samurai: 68,529
House Rules: 66,976
Kids these days: 62,719
The Smackout: 60,005
‘Casket’ appears to be a shoe in. It also appears that ‘Smack Attack’ will make the final cut. The third slot appears more competitive but will most likely be nabbed by ‘House Rules’, and here is why.
Roughly a week ago, ‘House Rules’ (3rd place) held a 1,135 view advantage over 4th place ‘UnderDog’. In the week since, ‘House rules’ has increased it’s advantage to 2,403. In and of itself this increase wouldn’t be conclusive enough to demonstrate a trend, but married with the increase over the same time period, it does not look good for UnderDog.
EG: From January 22nd thru January 29 ‘House Rule’ total view count was 16,672, while UnderDog’s was 15,404. ‘House Rules’ amassed 1,268 more views than ‘UnderDog’ during the one week time frame and widened the overall gap instead of narrowing it. Were ‘UnderDog’ capable of overtaking ‘HouseRules’, these figures should have been reversed. Neither do the bottom two videos, The Smackout or Kids These Days, appear to be have the steam necessary to make any kind of meaningful push. With just a few days left in voting, I don’t see this trend changing the leader-board dynamics in any appreciateable way.
History: Back in 2007, anything was possible. The Press so loved this Doritos story that it was possible for a news bombshell to change things overnight. A favorable story on a large local TV affiliate could tip the voting scales dynamically. This in fact was the case when in the last few hours of voting back in 2007, some great press coverage in Chicago of Illinois native Kristin Dehnert‘s ‘Check Out Girl‘, almost robbed 5Points of their first Superbowl commercial prize. In actuality, ‘Check out Girl’ did go on to air during the Superbowl along with 5Point’s ‘Live the Flavor’. When you own the Potato Chip store (FritoLays) you get to do whatever you want, rules aside.
These days however, the press is less impressed with the marketing ploys of these types of contests and I would be hard pressed to imagine a major news outlet considering this a ‘newsworthy’ event in these last few days if they haven’t already.
With this in mind, I think the bracket will stand. The VCK predicts that those commercials in green will get SuperBowl play and those in red will not.
Snack Attack Samurai
Kids these days