The VCK predicts which three spots will prevail in the internet voting.
Hello minions. We have hit the doldrums in the social networking phase of the Crash The Superbowl (CTSB) commercial contest. The principals of the five campaigns are suffering from lack of sleep, no doubt. Patience is wearing thin in some camps, as doubts are starting to rise based on view tallies, while other camps are energized as positive indicators from view rankings bolster their campaign resolve. For the camps who currently lead in ‘view counts’, this contest can’t end soon enough.
Currently, the three videos that would prevail, were the contest to end today, would be: Casket, Snack Attack Samurai, and House Rules.
The VCK predicts (unless Five Point productions abandons their two pronged campaign approach), these three spots will air during the Superbowl.
Snack Attack Samurai
If you have been following my blog lately, then you know this is more than a little disappointing to me. I was hoping for the strongest spots (by my reckoning) to emerge from the voting, therefore giving the world a more accurate view of what our freelance creative community has to offer, but in my opinion, Five Point Productions is blowing it in this final phase of the competition. Still feeling their oats from the major coup of scoring two spots in the finals bracket, they are allowing the adrenaline to blind them to the facts. Their campaign strategy to score two of the three ‘TOP THREE’ is going to back fire on them. It’s kind of like watching a kid chase the candy store owner around the block for his key to the shop, but can’t quite grab hold of him because both fists are full of cinnamon sticks and gum drops.
Five Point Productions is trying to have their cakes and eat them two.
HISTORY LESSON: In 1992, Ross Perot spoiled the Republicans bid at a 2nd term for incumbent president George Bush Sr.. All they could do is watch in horror as Perot siphoned enough conservative votes away from the Republicans to allow Bill Clinton to saunter into the Oval Office.
PRESENT DAY: Here in 2010, Five Point Productions are their own Ross Perot and can’t see it or don’t care. The numbers don’t lie. They are asking their voters to alternate votes every other day between the two spots, instead of throwing all of the support to one or the other video. It’s not working. Don’t they have the same data that I have? The same indicators that predicted their win in 2007 are revealing a trend towards defeat here in 2010. Sorry but it smacks of over confidence and hubris, at a time when neither can be afforded. Now maybe they have a few tricks up their sleeves to create some sort of viral voting wave. That’s all well and good, but what if some of their competition are as capable at ‘viral campaigning’ as they are? They should have learned from 2007 when ‘Check Out Girl’ nearly eclipsed them in the final day(s) of voting. At that juncture, it then comes down to a basic battle of numbers. Numbers that five Point is willing to divide, much to the relief of their competition, I’m sure.
Oh well. Below is a chart and graph with the viewing totals as of midday yesterday. You may click on either image to view a higher resolution.