Hello all visitors to my first ever BLOG site.
My name is Jared Cicon. Last name pronounced (sigh-sun). I am a married father of four children, 3 boys and 1 girl. I live in southern California, about 20 miles east of Los Angeles in the quiet suburb of Claremont. In the Spring of 2006 I transitioned from a fruitful 17 year career as a freelance wedding photographer, to a very successful career in video production, primarily commercial video production. Within the realms of the internet video contest genre, I have produced several national television commercials as well as regional, local and internet video advertising.
After several months of mulling it over, I made the decision/commitment to publish my observations, musings, opinions and philosophies relative to video contests, all in one location…….here on the videocontestking blog page.
With each passing month, the frequency and volume of brands, allowing free-lance creatives access to the brand, continues to expand. This constitutes an open call, if you will, for anyone with valid creative to get paid and get recognized. Never before in the history of professional advertising has such access existed.
This access, in the form of branding contest assignments, does bring with it potential pitfalls. Along with the legitimate opportunities to create content for brands, there are also contests that knowingly waste it’s participants time, and for the sole purpose of expanding it’s brand visibility with no real intent of using the creative content harvested by the contest. These social networking publicity ploys put a black eye on the contest genre in general, and hurt the brands who are seriously interested in tapping into the talent pool of it’s consumers and free-lance content creators worldwide.
One of the main reasons why I started this blog was to provide my observations relating to the internet contest phenomena. I will do my best to provide insight relating to contests and portals who declare opportunity, and discern between the ones that are legit and the ones that are a blatant and disrespectful waste of time.
It is my hope you will all contribute to the discussions we will have here on the blog. Together we can grow in knowledge as we try to understand and harness the wonderful opportunities that online video contests offer creatives of every skill level.
I am looking forward to meeting you all here on the VideoContestKing blog page.
p.s. To check out my work, click on the photo of me on my scooter. It will take you to my YouTube page where you can view my current projects as well as past productions.